Tomorrow’s Air, Innovation Norway and the Adventure Travel Trade Association announced on July 3, 2024 that Skift, the source for travel industry news, is the exclusive media partner for the 2024 Year of Climate Innovation. The Year of Climate Innovation features a series of dynamic networking and educational events in New York City and Bergen, Norway focused on climate innovation, culminating in the inaugural Innovate for Tomorrow: Climate Action Summit, Oct, 29 – Nov. 2 in Bergen, Norway. View the website to submit your interest in attending.
As the exclusive media partner, Skift will lend its unique resources, networks, and knowledge to support educational campaigns and networking opportunities designed to inspire, educate, and foster collaborative relationships necessary to scale-up innovations and support deep transformation.
Rafat Ali, Founder and CEO of Skift, remarked, “Skift prides itself on being the ‘daily homepage’ for the global travel industry and the trusted news source for executives. As climate action becomes increasingly strategic for travel companies, it made sense for us to join forces with the Adventure Travel Trade Association, Tomorrow’s Air and Innovation Norway to accelerate understanding about a dynamic and expanding set of climate solutions and climate-conscious business models available.”
During the 2024 Year of Climate Innovation events, guests will learn from unique perspectives about the current landscape, future trends, and challenges facing the adoption of innovative approaches to climate action. Participants will be able to connect with a diverse network of tourism professionals, climate investors, policymakers, and advocates committed to driving climate action forward. The inaugural Innovate for Tomorrow: Climate Action Summit builds on a series of convenings occurring throughout the year in major cities around the world, including New York City aligned with Climate Week in late September, with more details announced soon.
Shannon Stowell of the ATTA said, “We’re delighted to partner with Skift to help bring awareness beyond the conservation-focused travel businesses that are routinely active at ATTA events. With Skift, we’re able to reach a broader community of travel companies with our message of climate innovation, and hopefully activate them as well to the cause."